Patient Recruitment – Late Phase
From the day of the beginning, Neighborhood Medical Research is continuing to serve all customers and sponsors with the best possible clinical research study and lots of other facilities. Today we have recruited more than 3000 patients and that has become possible only for our skilled and experienced Marketing Team which is responsible for conducting a successful marketing campaign. The essential areas which are under coverage of our marketing department are-
- Enrolling patients to under proper trial system
- Conducting the most effective recruitment campaign
- Conducting campaigns in two languages, English and French
- Preparing the detailed and largest patient database according to the campaign.
At Neighborhood Medical Research , we have our efficient marketing team who always look for attaining perfection and they are responsible for making us one of the leading in-house Advertising Bureau. The three mottos of our Ad team are-
- Media campaigning
- Tracking responses
- Artistic inception
Essential Tools for Marketing and Advertising
To run ad campaign and marketing for patient recruitment successfully at every channel, we have certain tools. That are-
- Radio announcements
- Television and digital video announcements
- Enriched database with records of more than 30,000 areas of research
- Text marketing
- Email campaigns
- Direct mail
- Newspaper ads
- Guerilla marketing
- Social media marketing
- Ailment-specific websites
- Community events
- Magazine ads
Marketing Facilities We Provide
When talking about marketing facilities, we can be proud ourselves to deliver the best marketing strategies to make the ad campaigns successful and go on the top in patient recruitment. The areas which are essential of our facilities are mainly as follows-
- Campaign Tracking System– Through this facility, our customers can choose any communication medium within two languages- English and Spanish. Our detail database is there to run cost-effective campaigns.
- Precision Marketing– With this service we can track records of our existing customers while at the same time we can provide information about our services to the new ones.
- Internet Presence– This ailment-specific website deals with potential subjects which are necessary for proper response of the customers to the ad campaigns.
- Multi-Media Center– Now, we can achieve all our goals as running short media campaigns on television and radio has become easier now. As soon as we receive approved scripts from IRB, we carry these campaigns.
- Integrated Marketing– The essentials of integrated marketing that we cover are generally-
- Paid advertising
- Public relation
- Social media promotion
- Promotional activities on other channels, etc.
- Social Media Marketing– Today, online presence means to make your presence stronger on social media network. We know it very well and that’s why we are quite active at all social media platforms including Facebook, Twitter, Instagram, Google+, Linkedin and Pinterest. We have psychographic research style that helps us to create ads in a cost-effective way. Our fast video editing system makes it possible to upload videos within a fraction of seconds.
We Work Exclusively……
- We arrange clinical research meetings for our marketing team so that they can discuss their strategies and chalk out how to make those happen in reality.
- Our marketing department is always active and therefore they are ever ready for any sudden change in program and also about the coming trial programs.
- There is a strong connection between our Marketing Department and the Regulatory and Business Development Department. We always follow the guidelines of IRB while creating ads.
The Best Call Center
- We are proud of our efficient team members who are completely dedicated in their job and also skilled about what they are doing. Our 24/7 Call Center is there to solve any issues regarding patient recruitment trials and they also answer appropriately of all your trial related queries.
- Our efficient Call Center gets calls from various channels, including radio, television, social media sites and all. They actively scrutinize all calls and answers properly.
- Technologically, we are very sound as we use the latest VOIP protocol and other advanced ways to make our task updated.
- With the collaboration of Marketing Directors, our Call Center carry on ad campaigns and bring advanced changes in the entire system.